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What is the Look™ font?

Look, folks! From what may just be the vernacular sign capital of the world, Chattanooga, Tennessee, it’s a brand new hyperfamily from insigne! Look includes three different related fonts, with three weights each. That’s over 70 fonts! More…
Imagine: you turn onto a stretch of open country road. On the distressed, red background of an old barn wall, a large block of crisp white letters shout out: “See Rock City.” You soon realize this barn is not alone in competing for the passing eye. Far from it, ladies and gentlemen. This is just one of the many pieces of historic, hand-painted advertisements dotting the great Southern United States. Yes, these are the pieces of true Americana–the barns, the roadside signs, the machinery, the soda fountains, and more–that now inspire this splendid new set of three font families.
This new, easily readable type from insigne digs deep to capture the very heart and passion of this splendid country’s lettering of the post-war era. Look’s compact frame quickly draws the audience to your headline, logo, subheading, or pull quote, working well in those compact spots of text without overpowering your content. You’ll easily put the feeling of those days gone by into every piece with the natural beauty and simple usefulness of the Look hyperfamily.
Each of the individual sub-families incorporates a variety of font weights with distressed attributes. Think Woodtype. Jeans. Antiques, folks. That deep, ingrained texture–that quality that will stand the test of time.
And Look is flexible, too. Take, for example, Look Script. This powerhouse of a font offers thinner weights to give your work an easy-going, down-to-earth design. But bring in those heavier weights, and you’ll have a muscular, assertive font that will go the whole nine rounds.
Combine any of the Look families with Ornaments to really give your layouts a zing. Build an extraordinary design as well with Look’s swashes and alternates. To activate any of these alternates, just click on Swash, Stylistic or Titling Alternates in any OpenType-savvy application, or choose from the Glyph Palette. Explore hundreds of included extras to find that “cherry on top” for your one-of-a-kind project.
There are over 70 fonts to choose from, including subfamily sans, serif, script and ornament fonts! You can’t go wrong. To get the most bang for your buck, order the whole Look family now!
Note on SHADOWS: Increase depth and make your designs pop! Add shadows to any of the Look fonts by duplicating the text content layer in place and switching it to its corresponding shadow. Color and offset to taste. Look shadows are offset automatically. In Illustrator, you may need to turn on Em Box Top for proper shadow alignment.

Look™ Font families

The Look™ includes the following font families:

  • Look Script Light
  • Look Script Jean Light
  • Look Script Print Light
  • Look Script Rough Light
  • Look Script Wood Light
  • Look Script Accent Light
  • Look Script Regular
  • Look Script Jean Regular
  • Look Script Print Regular
  • Look Script Rough Regular
  • Look Script Wood Regular
  • Look Script Accent Regular
  • Look Script Bold
  • Look Script Jean Bold
  • Look Script Print Bold
  • Look Script Rough Bold
  • Look Script Wood Bold
  • Look Script Accent Bold
  • Look Script Dapple Bold
  • Look Script Line Bold
  • Look Script Shadow Bold
  • Look Sans Light
  • Look Sans Jean Light
  • Look Sans Print Light
  • Look Sans Rough Light
  • Look Sans Wood Light
  • Look Sans Accent Light
  • Look Sans Dapple Light
  • Look Sans Line Light
  • Look Sans Shadow Light
  • Look Sans Regular
  • Look Sans Jean Regular
  • Look Sans Print Regular
  • Look Sans Rough Regular
  • Look Sans Wood Regular
  • Look Sans Accent Regular
  • Look Sans Dapple Regular
  • Look Sans Line Regular
  • Look Sans Shadow Regular
  • Look Sans Bold
  • Look Sans Jean Bold
  • Look Sans Print Bold
  • Look Sans Rough Bold
  • Look Sans Wood Bold
  • Look Sans Accent Bold
  • Look Sans Dapple Bold
  • Look Sans Line Bold
  • Look Sans Shadow Bold
  • Look Serif Light
  • Look Serif Jean Light
  • Look Serif Print Light
  • Look Serif Rough Light
  • Look Serif Wood Light
  • Look Serif Accent Light
  • Look Serif Dapple Light
  • Look Serif Line Light
  • Look Serif Shadow Light
  • Look Serif Regular
  • Look Serif Jean Regular
  • Look Serif Print Regular
  • Look Serif Rough Regular
  • Look Serif Wood Regular
  • Look Serif Dapple Regular
  • Look Serif Accent Regular
  • Look Serif Line Regular
  • Look Serif Shadow Regular
  • Look Serif Bold
  • Look Serif Jean Bold
  • Look Serif Print Bold
  • Look Serif Rough Bold
  • Look Serif Wood Bold
  • Look Serif Accent Bold
  • Look Serif Dapple Bold
  • Look Serif Line Bold
  • Look Serif Shadow Bold
  • Look Ornaments

Look™ Preview

Here is a preview of how Look™ will look. For more previews using your own text as an example, click here.

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Is Look™ a free to download font?

I'm afraid not. Look™ is not free to download. You will need to pay for it with your hard earn money. Most fonts that we feature on PimpMyFonts.com is a premium font. We do have a Free Fonts category where we showcase all of the best free fonts that you can download. Trust me when I say, don't waste your time searching for a free download of Look™. You will not find a link anywhere.

It is highly unlikely that you'll be able to find Look™ for free. You might see a few websites that will say "Free Download" of Look™ font, but these are just attempts to get you to click on a link which will either take you to an ad landing page or you risk getting viruses on your computer. In the rare occasion that you do find a free download for Look™ remember that it's illegal to use a font if you didn't pay for it!

If you really want Look™ and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on MyFonts.com. Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)