It is generally believed that Morris Fuller Benton drew on two earlier typefaces for his 1914 design of Souvenir: Schelter-Antiqua and Schelter-Kursiv from Germany’s Schelter & Giesecke foundry.
The International Typeface Corporation version was drawn by Ed Benguiat in 1970. This typeface is rounded and very informal in appearance, evoking a nostalgic friendly feeling.
It is often used in college catalogs or brochures, as well as with advertising or packaging.
ITC Souvenir® Font families
The ITC Souvenir® font includes the following font families:
Souvenir Light Italic
Souvenir Medium Italic
Souvenir Demi Italic
Souvenir Bold Italic
ITC Souvenir® Preview
Here is a preview of how ITC Souvenir® will look. For more previews using your own text as an example, click here.
Is ITC Souvenir® a free to download font?
I'm afraid not. ITC Souvenir® is not free to download. You will need to pay for it with your hard earn money.
Most fonts that we feature on PimpMyFonts.com is a premium font. We do have a Free Fonts category where we showcase all of the best free fonts that you can download.
Trust me when I say, don't waste your time searching for a free download of ITC Souvenir®. You will not find a link anywhere.
It is highly unlikely that you'll be able to find ITC Souvenir® for free. You might see a few websites that will say "Free Download" of ITC Souvenir® font, but these are just attempts to get you to click on a link which will either take you to an ad landing page or you risk getting viruses on your computer. In the rare occasion that you do find a free download for ITC Souvenir® remember that it's illegal to use a font if you didn't pay for it!
If you really want ITC Souvenir® and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on MyFonts.com. Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)