What is the ATF® Alternate Gothic font?
ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts. More…
ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies.
The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media.
The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.
ATF® Alternate Gothic Font families
The ATF® Alternate Gothic includes the following font families:
- Alternate Gothic ATF Thin
- Alternate Gothic ATF Light
- Alternate Gothic ATF SemiLight
- Alternate Gothic ATF Book
- Alternate Gothic ATF
- Alternate Gothic ATF Med
- Alternate Gothic ATF Demi
- Alternate Gothic ATF Bold
- Alternate Gothic ATF Heavy
- Alternate Gothic ATF Black
- Alternate Gothic Comp ATF Thin
- Alternate Gothic Comp ATF Light
- Alternate Gothic Comp ATF SemiLight
- Alternate Gothic Comp ATF Book
- Alternate Gothic Comp ATF
- Alternate Gothic Comp ATF Med
- Alternate Gothic Comp ATF Demi
- Alternate Gothic Comp ATF Bold
- Alternate Gothic Comp ATF Heavy
- Alternate Gothic Comp ATF Black
- Alternate Gothic ExtraCond ATF Thin
- Alternate Gothic ExtraCond ATF Light
- Alternate Gothic ExtraCond ATF Book
- Alternate Gothic ExtraCond ATF SemiLight
- Alternate Gothic ExtraCond ATF
- Alternate Gothic ExtraCond ATF Med
- Alternate Gothic ExtraCond ATF Demi
- Alternate Gothic ExtraCond ATF Bold
- Alternate Gothic ExtraCond ATF Heavy
- Alternate Gothic ExtraCond ATF Black
- Alternate Gothic Cond ATF Thin
- Alternate Gothic Cond ATF Light
- Alternate Gothic Cond ATF SemiLight
- Alternate Gothic Cond ATF Book
- Alternate Gothic Cond ATF
- Alternate Gothic Cond ATF Med
- Alternate Gothic Cond ATF Demi
- Alternate Gothic Cond ATF Bold
- Alternate Gothic Cond ATF Heavy
- Alternate Gothic Cond ATF Black
ATF® Alternate Gothic Preview
Here is a preview of how ATF® Alternate Gothic will look. For more previews using your own text as an example, click here.
